Meet this magical and mysteriously tranquilizing pink from BKR. Scientists say this color can actually calm people down in the drunk tank and that being in its presence for just 15 minutes could be enough to stop angry and aggressive behavior. So, BKR made a whole collection of relaxation bkrs out of this notoriously calming shade––and while they can’t prove beyond a reasonable doubt that it works, we 100% aren’t mad at it. Pretty sure we’ve just been shot with the cutest tranquilizer dart ever. Inspired by the unexpected factors that fly far below our conscious radar, all the little miracles we can’t understand, the mysterious intersection where color, psychology and magic meet, the tranquilizing bubblegum pink that scientists say calms people down in the drunk tank if even for ten #blessed peaceful minutes, and all that is quieting, centering, relaxing, hypnotizing, soothing and entirely, overwhelmingly, completely, really v cute. This pink is telling you to calm down and you won’t resent it. Growth.